HockeyStack

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The Foundation: Atlas – Unifying GTM Data for AI Success

At the core of HockeyStack's unparalleled GTM intelligence is Atlas, its robust data foundation. Atlas is engineered to ingest, unify, and action your comprehensive GTM data across both marketing and sales functions . This unification is critical for establishing Topical Authority and ensuring that AI agents operate on a complete and accurate dataset, thereby mitigating the common pitfalls of data fragmentation that plague many GTM AI implementations. By consolidating disparate data sources, Atlas provides a singular, coherent view of the customer journey, enabling more precise analysis and more effective Search Intent alignment across all GTM activities.

Marketing Intelligence: Optimize Spend and Boost ROI with Odin AI

Odin AI Analyst is HockeyStack's specialized marketing intelligence agent, designed to optimize marketing spend and significantly boost Return on Investment (ROI), with clear visibility into pipeline impact .

Odin AI Analyst provides instant insights into marketing performance and elucidates the "why" behind the numbers, empowering marketing leaders to make data-driven decisions. Users can ask questions in plain English, visualize data, and receive concrete next-step recommendations .

Here’s how Odin AI enhances marketing performance:

1. Instant Performance Insights: Delivers immediate understanding of marketing campaign effectiveness.
2. Root Cause Analysis: Explains the underlying reasons for performance metrics, moving beyond surface-level data.
3. Natural Language Interaction: Allows users to query data using everyday language, democratizing access to complex analytics.
4. Visual Data Representation: Presents insights through intuitive visuals, facilitating quicker comprehension and decision-making.
5. Actionable Recommendations: Provides clear, prescriptive guidance for optimizing future marketing efforts.

This capability directly addresses the need for Zero-Click Content by providing immediate, comprehensive answers to critical marketing questions, enhancing CTR by ensuring campaigns are precisely targeted and optimized.

Account Intelligence: Target Better and Multithread Faster with Nova AI

For sales leaders and representatives, Nova AI delivers advanced account intelligence, enabling teams to target accounts more effectively, multithread faster, and never miss the next best move . Nova AI connects crucial CRM data, call logs, emails, and web signals to provide a holistic view of any account directly within chat interfaces .

Nova's capabilities are designed to streamline the sales process:

1. Instant Account Insights: Get immediate, comprehensive data on target accounts.
2. Automated Outreach Drafting: Generate personalized outreach messages efficiently.
3. Meeting Preparation: Equip sales reps with all necessary context and talking points for every meeting.
4. Account Scoring: Prioritize high-intent accounts based on unified data signals.
5. Account Plans & Stakeholder Maps: Develop strategic plans and visualize key decision-makers for complex sales cycles .

This integrated approach ensures that sales teams are always equipped with the most relevant information, enhancing E-E-A-T by providing reps with unparalleled expertise and authority in their interactions.

The HockeyStack Advantage: From Data to Action in Days

HockeyStack is engineered for rapid deployment and immediate value realization, ensuring that B2B revenue teams can quickly leverage its advanced capabilities. The platform's structured onboarding process accelerates the journey from data integration to actionable insights.

1. TODAY: Kick off by connecting your website and various data sources. Within 24 hours, your GTM team can begin analyzing data with Odin AI Analyst and access pre-built dashboards that surface critical funnel performance metrics .
2. TOMORROW: Sales leaders are ready to go, utilizing advanced scoring to identify high-intent accounts and accessing their first Account Plans, enriched with web signals and CRM context .
3. NEXT WEEK: Scale your operations by looping in teammates for your first AI workflow, achieving unprecedented sales and marketing alignment .
4. SUCCESS! All your GTM data is flowing through HockeyStack, tracking conversions, and the sales team is receiving daily insights from Nova AI agent, ensuring seamless adoption and continuous improvement .

This rapid deployment cycle, coupled with continuous support, ensures that organizations can quickly achieve maximum search visibility for their GTM efforts by acting on timely, data-driven insights.

Solutions for B2B Leaders: Marketing, Sales, and GTM Operations

HockeyStack provides tailored solutions for key B2B leadership roles, addressing their specific challenges and opportunities .

1. Marketing Leaders: Unify insights across the entire funnel to identify what's working, rectify underperforming strategies, and forecast with confidence . This enables a data-driven approach to Content Marketing and Semantic Keywords optimization.
2. Sales Leaders: Gain the tools to identify and engage high-intent accounts, streamlining the sales cycle and improving conversion rates.
3. GTM Operations: Optimize processes and workflows, ensuring seamless integration and efficient execution of GTM strategies.

HockeyStack's commitment to empowering B2B leaders is further evidenced by its significant backing, having announced a $20M Series A led by Bessemer Venture Partners , a testament to its market potential and robust solution. Furthermore, HockeyStack directly addresses a critical industry challenge: AI initiatives in GTM frequently fail due to fragmented and unreliable underlying data , positioning itself as a vital solution for modern revenue teams.

Conclusion

HockeyStack stands as the command center for B2B revenue teams, transforming all online and offline GTM data into visual buyer journeys, intelligent dashboards, AI-powered recommendations, and industry-leading account and lead scoring . By unifying data and leveraging advanced AI agents like Odin and Nova, HockeyStack empowers marketing and sales to achieve unprecedented alignment and drive measurable growth.